10x10 Arts Series: More Than Just a Great Deal

Walton Arts Center’s 10×10 Arts Series offers a curated selection of 10 performances each season across a variety of genres including music, dance, comedy and theater, and all are priced at just $10 per ticket.

In any give season, if you’d try to see one of the artists performing on the 10x10 Arts Series at any other venue, you’d easily have to pay two to three times as much for the tickets. Past performers include Bela Fleck, Edgar Meyer, the Gilbert and Sullivan Players, Ailey II, just to name a few. But it’s about more than just a good deal.

Those $10 ticket prices dramatically lower the financial barrier to become a performing arts patron. This series helps fulfill the organization’s mission of making the arts accessible to the broader Northwest Arkansas community and aligns with a commitment toward inclusion and outreach.

Not only do these shows offer accessible ticket prices, but the series also promotes engagement between artists and audience. After each show, audiences are encouraged to share feedback via handwritten Post- It® notes, which are passed along to the artists. There are also post-show conversations with artists, giving patrons a chance to directly interact, ask questions and deepen their understanding. All of this fosters curiosity about and shared ownership of the arts.

The 10x10 Arts Series serves as a bridge to community members who might not typically be able to afford tickets and allows them to experience artistically ambitious and globally-minded performances. It’s a practical embodiment of the idea that excellence in the arts can be inclusive rather than exclusive.