Vision to Reality: The History of Walton Arts Center

Billie Jo Starr and Helen Walton celebrate the Grand Opening of Walton Arts Center in 1992.

Billie Jo Starr and Helen Walton celebrate the Grand Opening of Walton Arts Center in 1992.

Walton Arts Center began because the public and private sectors in Northwest Arkansas had a vision and worked together for the good of the community. Negotiations, compromise, persistence and a shared vision ultimately yielded a facility and an organization that has enriched the cultural life of the region for nearly three decades.

In the late 1980s the Walton Family, the University of Arkansas and the city of Fayetteville each individually realized the need for a community arts facility that could accommodate major touring shows, local and regional performing acts and even corporate meetings. The University and the city formed an Interlocal Agreement and proceeded with plans for the arts center focusing on a 1,200-seat hall located on Dickson Street.

Walton Arts Center before the 2016 renovation and expansion

Walton Arts Center before the 2016 renovation and expansion

Initial funding for Walton Arts Center came from generous donations by the Walton Family Foundation, the University of Arkansas and the city of Fayetteville. Additional funds were also raised from the private sector, and Walton Arts Center was completed debt free and opened on April 26, 1992.

In November 2016, Walton Arts Center debuted an expanded facility that dramatically increased front of house and event space, production support space and administrative offices. The expansion added more than 30,000 square feet and improved the experience for both patrons and artists alike.

Today Walton Arts Center has become Arkansas’ premier arts presenter, bringing great performing artists and entertainers from around the world to the region each year. The organization has grown significantly since opening and now operates two additional facilities—Nadine Baum Studios and the Walmart AMP.

Walton Arts Center is home to two resident companies: the Symphony of Northwest Arkansas—the region’s professional symphony orchestra, and Community Creative Center—an art studio for adults and youth. Artistic affiliates include Trike Theatre (Northwest Arkansas’s professional theater company for children) and Opera Fayetteville.

Walton Arts Center believes that access to the arts is essential for all. We strive to make performing arts experiences accessible to the community through our education initiatives and diverse programming.

The 2016 renovation gave Walton Arts Center a new façade that connects the building to Dickson Street and many expanded areas including Walker Atrium.

The 2016 renovation gave Walton Arts Center a new façade that connects the building to Dickson Street and many expanded areas including Walker Atrium.

In a typical season more than 26,000 children get to see a live theater performance at Walton Arts Center each through our school partnerships and education initiatives. We also take professional artists into classrooms and schools to teach and inspire students. In partnership with the Kennedy Center, we provide arts integration training for teachers to transform how teachers teach as well as how students learn.

Every year we bring performances that are “new to Arkansas” for our audiences, ranging from touring Broadway shows and concert artists of every genre to dance and cirque companies.

Some of the most diverse and accessible productions at Walton Arts Center are part of the 10x10 Arts Series. Tickets for these performances are deeply subsidized by grants and corporate sponsors, resulting in a ticket price of merely $10. Many of these performances also offer reduced-price matinee performances for area school children.

Walton Arts Center also brings diverse and accessible programs to Northwest Arkansas as an arts programming producer. Our original festivals include Artosphere: Arkansas’ Arts and Nature Festival, Voice Jam Acapella Festival and the Mosaix Festival.

Walton Arts Center is helping to ensure that the performing arts continue to be a vital part of life in our region. We look toward the future, now positioned to respond to the needs of one of the fastest growing metropolitan areas in the country.

Anti-Racism Resources from WAC's Diversity, Equity and Inclusion Learning Subcommittee

Conversations about race in America have escalated this summer, including within the performing arts space. Walton Arts Center is committed to diversity, equity and inclusion and to standing against racism in all forms. Recently, the WAC Board of Directors formalized a standing diversity, equity and inclusion (DEI) committee to complement the staff DEI committee that formed last year.  

The staff DEI committee takes an active role in educating committee members and staff about diversity topics to better inform WAC’s commitment to DEI on multiple levels—from staffing to programming to creating safe spaces and more. The DEI learning and resources subcommittee identifies educational materials on topics including race, for the committee to study.

Rachel Burkevich, programming specialist at WAC, leads the learning and resources subcommittee. Here, she shares five resources on race and racism that the DEI committee has studied and along with what she personally learned in each one. If you are a racial ally interested in learning more on the topics of race and racism, we recommend exploring Rachel’s picks:

Books

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So You Want to Talk About Race – Ijeoma Oluo – If you have ever been frustrated when speaking to someone about racism because you were having trouble finding the right words and/or connecting with them, then this is the book for you. In So You Want to Talk About Race, Ijeoma Oluo takes the reader through subjects ranging from intersectionality and affirmative action to "model minorities" in an attempt to make honest conversations about race and racism possible, and break down how they are a part of almost every aspect of American life. This book has been an invaluable resource to me as I conduct thoughtful conversations with family, friends and others.

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How to Be an Anti-Racist – Ibram X. Kendi – In How To Be An Anti-Racist, Ibram X. Kendi does an incredible job illustrating racism and racist behaviors by using stories from his own life growing up as a Black American where he is not always on the right side of racist behavior. Kendi explains that there is no such thing as “not racist” – one is either racist or anti-racist. “Not-racist” is a label but being anti-racist is an action and Kendi takes great care in distinguishing the two. This was an incredibly interesting read as I (a late ‘80s baby) was raised in a time when proclaiming you were “not a racist” and “didn’t see color” were considered progressive statements/ideas. This book helped to educate me on how those statements/ideas are misguided and do not serve to inspire growth and understanding.  

Articles

White Privilege: Unpacking the Invisible Knapsack – Peggy McIntosh – In this article, Peggy McIntosh writes about what privilege looks like and how racist “invisible systems” have infiltrated and shaped the way America operates. These systems are what secure power and wealth for certain groups while simultaneously locking other groups into inability and poverty. Once we can recognize these “invisible systems” and understand what makes them racist, only then will we be able to address and change them to be more equitable. Now that these “invisible systems” have been revealed to me, I am able to spot and then interrupt them.

“Father and Son,” from Ruddy Roye’s “When Living in Protest” series

“Father and Son,” from Ruddy Roye’s “When Living in Protest” series

Walking While Black – Garnette Cadogan – In this article, Garnette Cadogan beautifully illustrates what it is like to just take a walk as a Black man in America. In order to survive walking, Cadogan must be constantly aware of his posture, gaze, disposition, clothing, gait, etc. Most people do not consider how something as simple and pedestrian as walking down the street can be a completely different experience for others. I think this article resonated so deeply with me is that I am a woman who has also walked down the street before. My experiences are in no way the same, but there are enough similarities that I was able to imagine how much worse these experiences are for a Black person.

Listen

How White Parents Can Talk To Their Kids About Race – Michel Martin – Talking to children about racism can be very difficult, but it is so important for parents to take time and care to facilitate thoughtful dialogue and also be ready to address things as they come up. Martin explains that parental silence on racism has helped to perpetuate confusion and apathy in white children. As a parent of two young white children, I know how intimidating these conversations can be. I had a hard time accepting that I would not always have the exact right answer and that it was ok because I could learn with my children. Once you push through that fear of being wrong, I believe you will find that children are much more understanding and thoughtful than we give them credit for.

The Ghost Light - An Apt Metaphor for Our Recovery Fund

When in full operation, sounds of music, laughter and life resound within Walton Arts Center. But when our stages are empty, a relic of a long-standing theatrical tradition lights the space.

There’s an old superstition in the performing arts community that theaters are prone to be haunted by ghosts. For example, it is rumored that Palace Theater on Broadway is home to over 100 spirits, including that of Judy Garland!

Theater professionals take superstition seriously (like saying “break a leg” to an actor who is about to take the stage), and the idea of theater spirits is no exception. It is thought that the belief in haunted theaters is what inspired the long-standing tradition of ghost lights.

Typically, a ghost light is a bare light bulb that is left on the stage when a theater closes for the night. Legend has it that the light is left on either to give the ghosts a chance to perform or to keep them from causing mischief. Even though its origins are supernatural, the ghost light continues to serve a practical purpose in modern theaters.

Performing arts stages typically have an orchestra pit at the end of the stage. This pit can be very deep and poses a danger to anyone on the stage if they get too close to the edge. When the lights go off at the end of the day, it is especially risky to be on the stage—that’s where the ghost light comes in.

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The ghost light acts as a beacon for any person who finds themselves in a dark, empty theater. It lights the way for a safe return to the stage. During the COVID-19 pandemic, our theater is emptier than usual.

Walton Arts Center has been unable to host large-scale performances since March and our ghost light has been keeping the stage lit throughout our long intermission. We’ve also placed ghost lights in Walker Atrium, the Walmart Lobby and the Sudduth Garden Room as a reminder to our community that as Walton Arts Center faces an uncertain future, the true beacon of hope during this difficult time is you—the patron.

As we began canceling shows due to health and safety concerns surrounding COVID-19, many generous patrons chose to donate all or a portion of the cost of those tickets in lieu of a refund. As the concert season at the Walmart AMP (a Walton Art Center venue) was canceled, many members of Club AMP decided to donate the price of their membership to Walton Arts Center. These donors have become a symbolic ghost light for Walton Arts Center as their funds help us weather the storm. Their generosity inspired the Ghost Light Recovery Fund.

The loss of all large-scale performances at Walton Arts Center and the Walmart AMP until at least January 2021 has created a significant revenue shortfall for our nonprofit organization. Donations to the Ghost Light Recovery Fund will allow us to maintain our facilities, provide intermission programming (including virtual performances and educational content), retain our staff and offset lost revenue.

By donating to the Recovery Fund, you’ll help light the way for our return to the stage—just like a ghost light in a dark theater. Can you become a ghost light for Walton Arts Center?

Donate to the Ghost Light Recovery Fund

Walton Arts Center Participates in Sprayetteville Street Art Festival

By Laura Goodwin, Vice President of Learning and Engagement

Walton Arts Center is participating in Northwest Arkansas’ newest festival, the Sprayetteville Street Art Festival. Eight festival murals by 11 artists are planned in and around the entertainment district of downtown Fayetteville on July 6-12th. The event was created by Loudy Bousman & Ranaga Farbiarz, founders of Shaman Art and owners of the American Shaman Kava Bar. A mural map is planned and available on the website: www.sprayettevillestreetart.com. Most murals are within walking or biking distance of downtown.

As an anchor arts organization, Walton Arts Center cherishes its role and history as a catalyst and incubator in Fayetteville’s emerging cultural corridor. We’re thrilled to continue our commitment to public art in partnership with Sprayetteville.

Artist Octavio Logo is creating the Walton Arts Center mural on the North wall of the Grubs building. He began painting on July 2 and will continue through the duration of the festival. His mural is called Harvesting the Winds of Change. The mural will communicate the importance of creativity in solving the challenges the world faces today. He says, “The changes we need for the present and future can only come from creative minds.” He believes that both science and art will be essential tools to change our world and lives.

Octavio’s Mural Begins to Take Shape

Octavio’s Mural Begins to Take Shape

The north wall of Grub’s Bar and Grill is a prime mural location, and we’re excited to experience how it will activate the garden space next to it. Since 1992, Walton Arts Center has been charged with managing and maintaining the property that includes Grub’s. We’re confident that Octavio’s transformation of this space will stimulate reflection, inspire enjoyment and renew interest in the cultural corridor.

The mural is inspired by William Kamkwamba, from Malawi. The film William and the Windmill documents the story of William’s commitment to change life in his village by creating a clean energy source from cast-off and repurposed materials. The documentary was Grand Jury Award winner at the 2013 SXSW Festival. There’s also a children’s picture book about William.

Octavio states that, “Harvesting the Winds of Change is saying we can change if we seek creativity and community instead selfishness and mediocrity.”

Thank you, Octavio, for bringing your work to Walton Arts Center and the Sprayetteville Street Art Festival!

How Your Support of WAC Impacts Our Community

Walton Arts Center is a non-profit dedicated to providing impactful and educational arts experiences to Northwest Arkansas. When you become a Friend of Walton Arts Center, attend Art of Wine, Masquerade Ball or AMPfest, you are giving our staff the resources they need to do life-changing work in the community.

Former Learning and Engagement intern Rachel Dukes said, “I'm so thankful for the time I spent with the team and am so grateful for the mentorship and leadership I received during that phase of my life! Though my time spent at WAC was short, I'm realizing that the impact those months had on my life was immeasurable.”

That’s the goal of our Learning and Engagement team—to positively impact people’s lives. One way we do this is by partnering with local educators to provide arts learning experiences to students throughout the region.

 
Learning has always been at the core of what Walton Arts Center does,
— Laura Goodwin, Walton Arts Center's vice president for learning and engagement
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We believe that all students should have access to formative arts experiences. That’s why we work with local schools to bring students into the theater, artists into the classrooms and empower their teachers to integrate art into their teaching to make lessons creative and interactive.

Experiencing Theater

The Colgate Classroom Series is one of the ways we provide opportunities for students. The series is designed to give students of all ages an opportunity to take an arts field trip to the theater. There are multiple performances to choose from each season including shows like Blue Man Group to educational shows like Digging up Arkansas that effectively teach students the history of Arkansas.

But it doesn’t stop there. Walton Arts Center’s Learning & Engagement team coordinates masterclasses and workshops for the Northwest Arkansas community throughout the year. That means dance students get to spend time with Broadway performers, vocal students get to learn from a cappella legends and the community gets to experience a yoga workshop from a master.

Arts Integration

Walton Arts Center also works with local educators to provide them with professional development opportunities. In 1991, nine partnership teams from Alaska to Arkansas to Massachusetts joined the John F. Kennedy Center for the Performing Arts in efforts to increase students’ access to the arts through professional development for teachers. Walton Arts Center was among these founding partners. Twenty-seven years later, the non-profit arts organization is still working with teachers, helping them learn how to bring the arts into their classrooms through the Arts With Education Institute and the SmART Residency.

Community Impact

  • Since 2001, more than 600,000 students and teachers have been served by our arts education programs

  • More than 26,000 students from nearly 90 schools annually experience a live performance at Walton Arts Center as part of the Colgate Classroom Series 

  • Each year, nearly 100 teachers and teaching artists learn to use the arts to teach core curriculum subjects like literacy, social studies and science. These exemplary educators brought the arts to more than 1,000 students, kindergarten through high school.

  • More than 69,000 students in 75 Arkansas counties have learned about Arkansas History through the arts programs since 2013.

You Can Help

In light of the COVID-19 pandemic, our stages are currently on intermission. If you want to help us continue to do this important work once performances resume, please consider becoming a Friend of Walton Arts Center or by making a donation.

Donate or Become a Friend Here

WAC Employee Spotlight: William Penny

At Walton Arts Center, we have a robust community of volunteers who enjoy using their time and talents to support the arts in our community. Some of them are so invested in our mission that they end up becoming employees! William Penny is one of those passionate people.

In high school, William applied for and was accepted to the Youth Volunteer Corps program. This program allows students to work with Walton Arts Center staff and gain experience in different aspects of the performing arts. For William, it was working behind the curtain with the crew.

After his first experience shadowing the crew of a show, William fell in love with working behind the scenes of a theater.

“I first got into theater because I wanted to be an actor, but I quickly realized that wasn’t what I wanted to do,” he said. William became interested in what the crew did and how they made their unseen impression on the audience. “You may see four actors on stage, but there may be 20 people back in the wings making the show happen.”

William saw a future for himself at Walton Arts Center, so he applied for the local crew at 16. But, he found out that he had to be 18 to join the team. However, this did not discourage him. William continued to invest his time and talents at various arts organizations in NWA. And, two years later on his 18th birthday, he applied to the local crew again and became a Walton Arts Center employee.

William’s favorite part of working on the local crew is the dynamic of the team. “We can come in and do a job, but we also have fun while doing it because we all enjoy each other’s company.”

One of William’s favorite memories was working backstage on Blue Man Group’s new North American tour. This was a unique opportunity because the show was built and launched at Walton Arts Center. “It was just amazing seeing a touring show go from loading in set pieces from all over the country to something that was in touring shape that could go anywhere and everywhere.”

Another memorable moment for William was getting to see The Play That Goes Wrong from the other side of the curtain. “It was really cool after working backstage for seven years getting to see the show from a different perspective, especially with the knowledge I have of what goes on backstage.”

This April, William is celebrating his third anniversary at Walton Arts Center.

WAC Celebrates International Jazz Day

April is Jazz Appreciation Month, and April 30th is International Jazz Day! Jazz Appreciation Month (fondly known as "JAM") was created by the Smithsonian National Museum of American History in 2001 to recognize and celebrate the extraordinary heritage and history of jazz for the entire month of April. And although jazz celebrations may look different this year, lovers of the genre are finding ways to observe JAM digitally.

In November 2011, the United Nations Educational, Scientific and Cultural Organization (UNESCO) officially designated April 30 as International Jazz Day to highlight jazz and its diplomatic role of uniting people in all corners of the globe. Legendary jazz pianist and composer Herbie Hancock serves as a UNESCO Ambassador for Intercultural Dialogue and Chairman of the Herbie Hancock Institute of Jazz. The Institute is the lead nonprofit organization charged with planning, promoting and producing this annual celebration.

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"Jazz has the power to make men forget their differences and come together… Jazz is the personification of transforming overwhelmingly negative circumstances into freedom, friendship, hope, and dignity,” said jazz legend Quincy Jones.

This year, JAM celebrates the dynamic impact of the often-overlooked contributions that women have made to jazz, both on and off the stage. As performers and conductors, educators, producers and directors of jazz festivals, women have made their mark but have continued to struggle for recognition on par with their male counterparts. You can find out more at the JAM website.

Cape Town, South Africa was designated the Global Host City for International Jazz Day 2020, but due to concerns over the coronavirus pandemic, International Jazz Day celebrations in Cape Town will not take place as scheduled. Nevertheless, International Jazz Day will be celebrated on April 30 online. Resources, information and ideas on how to mark International Jazz Day can be found on jazzday.com, a website where jazz lovers and practitioners are invited to post their videos and audio recordings.

In Northwest Arkansas, jazz is alive and well even in the middle of a pandemic, and has shifted to the virtual world. If you are a jazz aficionado or interested in learning more about the American contribution to world culture, check out the following resources:

The Northwest Arkansas Jazz Society (NAJS)

NAJS is a non-profit that was founded in 1992. Their mission is “to present, preserve, promote and celebrate the great American art form known as jazz through education, concert presentation and artist promotion.”

The NAJS is a membership organization that has been a community leader in presenting world-class jazz performers in a variety of venues in Northwest Arkansas. The NAJS provides an email service called “JAZZ EVENTS” so you can stay informed on jazz happenings in our region, the KUAF Summer Jazz Concert Series and the NW Arkansas Jazz All-Star Youth Ensemble. Find more information on their website.

KUAF Radio

KUAF is a National Public Radio affiliate featuring NPR news, classical music, jazz, folk, blues and other public radio programs. KUAF 2 features classical music 24 hours a day and KUAF 3 airs jazz around the clock.

Shades of Jazz

Walton Arts Center’s jazz coordinator Robert Ginsburg has been producing KUAF's jazz program, Shades of Jazz, since 1980. The program focuses on a blend of contemporary and classic jazz recordings (from Armstrong to Zawinul and Adderly to Zorn) with features that include new releases, interviews with touring artists, in-studio performances and guest hosts from our region. Listen to the program on 91.3 FM Fridays at 10 p.m. and Saturdays at 11 a.m on KUAF 3.

The Jazz Scoop

The Jazz Scoop is a two-hour radio program that features a blend of iconic jazz artists and little-discovered musicians from Arkansas, Oklahoma, Missouri and beyond. On this show, you will hear Duke Ellington, Charlie Parker and modern artists like Donny McCaslin and Maria Schneider. Host Rob Wells brings vintage vinyl recordings and new releases from local and regional musicians. You can listen on 91.3 FM on Sundays at 11 a.m. on KUAF 3.

Community Music School

An outreach program of the University of Arkansas Music Department, a division of the William J. Fulbright College of Arts and Sciences, the Community Music School offers high quality, year-round, individual and group music instruction for students of all ages and ability levels. Their programs include NWA Youth Jazz Workshop, NWA Adult Jazz Workshop and the Fayetteville Jazz Festival. Find more information on their website.

Walton Arts Center 

Walton Arts Center has been on the front line of jazz music programming for the past 28 years. From Herbie Hancock to Diana Krall, Walton Arts Center has hosted the brightest stars of Jazz with the Starrlight Jazz Series. Walton Arts Center also partners with the NWAJS to help high schoolers learn about jazz music from working musicians with the NWA Jazz All-Stars.

Teaching Arkansas History Through Theater

At Walton Arts Center, our mission is to engage our community through inspiring arts programming. One way we pursue this goal is by promoting arts opportunities in schools across the state.

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When talking with educators throughout the region, Walton Arts Center staff noticed a common thread; students were not engaging with Arkansas history. When our education team heard about this problem, they knew that the arts could help bridge the gap. So, they enlisted the expertise of Arkansas playwright Mike Thomas and Trike Theater to create Digging up Arkansas, an original play designed to teach Arkansas history to students in a new and exciting way.

Through music and interactive theater experiences, the play brings Arkansas history to life right in front of students’ eyes. The show takes distant concepts and facts and transforms them into a tangible experience that students can latch onto and learn from.

As a non-profit, the revenue from our ticket sales, along with support from Friends of Walton Arts Center, donors and sponsors go to support educational programming that ensures the arts remain an essential part of the lives of students, teachers and families.

The show had its first performance in 2009 and has since been performed in each of Arkansas’ 75 counties in front of 30,000 third through fifth-grade students. From experience, we knew the show was a success because the kids loved it. However, we wanted to measure just how effective it was in meeting educational goals.

With help from professors at the University of Missouri and Texas A&M, Walton Arts Center researched how students benefited from watching Digging Up Arkansas. The published study proves what we already knew to be true - the arts can be an effective tool for engaging students and addressing their unique learning needs.

The study showed that those who had seen Digging Up Arkansas demonstrated an increase in historical context knowledge, historical empathy, interest in live theater and interest in learning history. The study also found that while increasing interest in history and theater, the show also effectively delivered the content from the state’s curriculum standards.

 “These findings demonstrate that partnerships between schools and arts organizations can offer students remarkable benefits. Cultural institutions like Walton Arts Center, teaching artists and arts integration specialists can improve students’ education with experiences that schools struggle to provide on their own,” said Lauren Goodwin, vice president for learning and engagement at Walton Arts Center.

Digging Up Arkansas engaged all students who saw it, but it had an extra impact on minority students who benefited more in terms of an increased interest in arts and history. Prior studies found that historically under-served groups are less likely to be exposed to enriching arts experiences. Partnerships with performing arts organizations like Walton Arts Center are crucial to exposing students to experiences like Digging Up Arkansas. Without arts opportunities in the classroom, many students would never get to experience the benefits and joy of seeing live performing arts.

Studies show that in recent years, schools have seen a decreased emphasis on arts and humanities curriculum. As a part of our mission, Walton Arts Center stands in that gap to provide life-changing arts experiences to students.

If you want to help us do this important work, please consider becoming a Friend of Walton Arts Center or making a one-time donation.